WALLACE™ is a design, artistic direction and food styling office
As the first food styling studio in Paris, we combine our expertise in the gastronomic arts and the film industry.
We present the essence of culinary culture through the perspective of various media. We celebrate the beauty, traditions and unique history of food.
WALLACE™ imagines and shapes with and for the creative and audiovisual industries the culinary, cultural and aesthetic trends that will inspire images and audiences of all ages around the world.
We “feed” the lens of directors, screenwriters and art directors.
Enhance your products, tell your brand story
In a world where image reigns supreme, every dish becomes a form of language. As food stylists, we work with brands that want to showcase their products, strengthen their visual identity, and create a culinary image that touches, inspires, and entices—and above all, is RECOGNIZABLE!
Who do we create for?
Our clients include food concepts, culinary products, beverage manufacturers, tableware companies, fashion shoots, and F&B manufacturers, for example. We work with your photographer or one of ours before or during the shoot.
Our approach: combining aesthetics, technique, and history
We design culinary staging as a harmonious balance between creativity and precision. Every ingredient, every texture, every light is designed to reveal the best of your product.
Our work is not just about styling a dish, but telling a story : the story of your brand, your expertise, and your values.
Expertise at the service of your image
We can help with your branding in various formats:
• Advertising & digital campaigns – photo shoots, videos, social media formats
• Packaging and visual identity – product staging, brand universe
• Events & creative collaborations – culinary presentations, scenography
• Audiovisual production – styling for films, series, documentaries, or brand content.
Each project is tailor-made, with particular attention paid to visual consistency and current culinary trends.
Wallace™ imagines and shapes, with and for the creative and audiovisual industries, the culinary, cultural, and aesthetic trends that will thrill audiences of all ages and from all over the world.
We “feed” the vision of directors, screenwriters, and art directors.
Our culinary trend books aim to imagine products and their variations and presentations based on a scene, a scenario, a character, or a story—whether current or historical—with the added “French touch” and creativity that makes French cuisine shine around the world.
The CoWall® color chart is entirely dedicated to the culinary arts and allows remote decision-making on international productions regarding the visual aspects of food and dishes staged to match the authenticity and artistic direction of a film.
Because every detail counts.
In order to best meet the needs of productions, our creations are designed to help and assist teams: upstream with the director or artistic director, or on set with set decorators and prop masters. Our labs specialize in the processing of culinary substitutes (or replacement ingredients), and our design office is well-versed in culinary history and ensures that customs and traditions are respected throughout the story.
For the director
The product becomes a character in its own right: it describes a world, the characters’ state of mind, their social position. The director then uses a dish, a table, or a recipe to engage the viewer and make them feel an additional emotion without dialogue.
For the artistic director
Along with lighting and decor, food contributes to the visual and artistic vision of a production. A lavish banquet or a rustic dish shapes the understanding of a theme and a visual and graphic positioning. The colors, textures, reflections, and even the profusion or, conversely, the frugality of a meal must support a powerful aesthetic.
For the actor
To ensure that the necessary number of takes can be filmed, certain dishes (which are always edible) must be eaten or chewed a number of times. It is important to produce light meals that take into account the actors’ special diets so that eating and re-eating does not hinder the action.
WALLACE™ was born from a passion for cinema and gastronomy: two great arts for its founders.
The meeting took place in a nail salon in Paris: one was doing her nails in “violet, not too indigo” to match the set of a photo shoot, the other was looking for the “mauve, not really lilac” varnish that would refer to the tarts she was going to stage on David Fincher’s set.
The varnish will have time to dry: the conversation will last 3h30 until the salon closes…
This was the beginning of the story of WALLACE™ and CoWall®. Since then, the days have been filled with colorful brainstorming, visions, mood and story boards, dressing rooms and studios, “moteurs”, crossings of Paris and its inspiring Wallace fountains, and above all, cinema.
Caroline le Touzé took part in the M6 show “Mon gâteau est le meilleur de France” (My cake is the best in France) and then trained at the Lenôtre or the Ritz until she obtained her CAP in pastry. After creating the Galizé biscuits factory – continuing the family tradition of making the famous Limousin madeleines – she specialized in Food Styling.
After working in Canada and New York, Ange Macias founded a graphic design studio in Paris in 2000 with David Carson – New York art director – dedicated to luxury brands. She has worked for major brands such as Billecard Salmon, Le Printemps Haussmann, Armani Dolci, Amorino, My Berry and Regent’s Park.
In 2015, she founded “M&M Food Agency. An exceptional event agency that brings together the finest Parisian products for co-curated events.
Contact us
The Wallace team is ready. Let's talk about your culinary projects in film, art direction or events.
Definition
WALLACE™ is an audiovisual and film industry consultancy dedicated to the food and beverage industry. We accompany film, TV and documentary productions, food and beverage brands to help them understand the times and create their future. We work with directors and DAs to define the direction of gastronomic scenes, and with our trade clients to define their brand strategies to make them more desirable and improve the performance of their business models.
References
Peninsula Production, First Step, Netflix, HBO, Apple, Prime vidéo, Emily in Paris, The Killer, Slow Horses, Julia, The Crown
